Does Your Business Website Need An SSL Certificate?
It used to be that SSL certificates were most important for e-commerce websites, or any site that accepts money (services, online goods, classes, etc.). And that’s still absolutely true. An SSL certificate will keep these transactions safe, which protects both your customers and you.
This is also true if your website collects any personal information, which can be as simple as a contact form or an email subscription sign-up.
In both of these scenarios, your certificate not only protects users, but will also help them trust you, thus making them more willing to engage with your site. Internet users have become quite savvy, and the major browsers will also warn them if the website they are on is not secure (ie, if it doesn’t have an SSL certificate). So it’s going to be a lot harder to garner trust and make sales on an insecure website. People will only give you their money or their info if they believe you can and will protect them.
In short, if you want your website to look modern and professional, protect your business and your clients, and build trust, then you need an SSL certificate. And it’s not just your clients who want to see that extra layer of protection. There’s another player who wants to see your SSL certificate: Google.