Must-Have Pages On Your Website

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Small Business Tips

If you are regularly answering the same types of questions, creating a simple FAQ page can be an easy way to help potential customers find exactly what they’re looking for.

Building a dynamic and effective website requires a good host, a good platform, and great strategic planning. And no matter how big or small your company, your website must have the following 7 pages.

Must-Have Pages On Your Website

#1 – Homepage

A homepage is a no-brainer. It lays the groundwork for the rest of your website, and it is usually the page you start developing when you first build your website.

Because it’s usually the first (and sometimes only) page users will visit, it’s important that your homepage quickly and clearly conveys your values and your unique selling proposition (ie, what you offer better than anyone else).

And while you should also have a contact page (which we’ll cover below), your website should also include your address and contact details (including your social media links). Always make it as easy as possible for potential customers to find you right away.

Note that we have our contact details in our footer, which is on every page. This makes our website much more user-friendly, and can also help with our local search rankings, by making it clear to Google exactly where we are located.

#2 – About Page

Next to your homepage, your about page is one of the most important for your website. It’s often among the most heavily trafficked pages on a website, and it’s where potential customers go to learn more about you. Feel free to show your personality a little here. For example, our team member (and pooch) Hazel makes a special appearance on our about us page!

#3 – Contact Page

Again, a highly important page, for obvious reasons. Be sure to include every possible way people can reach you, including your social media links. We have a submission form on our contact page, and we have also integrated Google Maps, both of which we highly recommend adding.

#4 – Terms of Service/Privacy Policy

Don’t worry – a privacy policy page isn’t as intimidating as it sounds. In fact, there are many free privacy policy templates available online, and WordPress, which we exclusively use to build websites for our clients, even comes with one built in.

Your terms of service or privacy policy page is basically where you lay out how you will use any information you collect about your users. This includes information you manually collect, like emails entered on submission forms, as well broader analytics like what Google collects. Some states like California also require that you include whether you advertise to children on your site. Your privacy policy should also include your contact information.

There are many reasons to have a privacy policy on your website. Some especially tech-savvy users will seek them out, especially on ecommerce sites. And it does offer a layer of legal protection.

But one of the main reasons to put a privacy policy on your website is simply because Google really likes them. Google prefers to show trustworthy sites in their results and is therefore more likely to favour websites with privacy policies. So adding a privacy policy is an easy way to boost your search engine optimization (SEO).

You will also need a privacy policy if you would like to use Google Analytics.

#5 – Blog

There’s a reason why just about every website you visit these days has a blog. First, they’re great for marketing, offering a space to establish a brand voice and set your company apart as an expert in your field. They also offer a handy location for announcing things like company news and upcoming sales.

And given the competitiveness of the internet today, blogs are basically a necessity for SEO. The more quality content you produce on a regular basis, the more Google will be likely to show your website to potential customers.

#6 – Individual Service or Product Page

Let whatever your company sells or offers be the star of the show – at least on its own webpage. Creating individual pages for your most important offerings is a great way to showcase them to potential customers.

For example, building websites that last is our bread-and-butter, so we have a website design page that lays out exactly what a client gets when they work with us.

#7 – FAQ

Not every company needs an FAQ (or ‘Frequently Asked Questions’) page. But if you are regularly fielding the same types of questions, creating a simple FAQ page can be an easy way to help potential customers find exactly what they’re looking for, right away.

Looking for some design help?

Still not sure where to get started on your website? We’re a web development and online marketing agency based in British Columbia, offering cutting edge solutions for our customers. Working alongside our clients, we become a member of their team, helping them define their audience, and create a lasting connection with their customers. To learn more, don’t forget to check out our (wait for it!) contact us page.

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