How do you personally find local businesses to support? Probably the way most of us do: through Google. And Google is how most of your customers are going to find you, too, so you want to make it easy for them to do so.
That’s where your Google Business Profile comes into play. It’s free to set up and maintain your listing and doing so gives you a little more control over how you show up in search results. Having a well-established profile can help you establish your authority and earn trust, as well as help increase traffic and therefore sales.
You’ll be able to engage with your audience, as well as offer more information, like your hours and holidays.
And maybe best of all, when you have a Google Business Profile, you are setting yourself to show up on Google’s ‘3-pack,’ which is the top map listings the search engine shows at the top of search results for a given query. It’s hard to overestimate how critical this can be for your business.
Thankfully, like we’ve covered, Google Business Profiles are free, and it’s also designed to be user-friendly. That means it’s easy to set up and maintain, making it a great tool for any small business owner to increase their visibility.