10 Ways To Repurpose Blog Content In Your Marketing

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Small Business Tips

If you want to up your content repurposing game, use parts of your blog posts in your next email Newsletter and add links to your actual Blog as well!

As fellow small business owners, we respect the hustle. When you work for yourself, you’ve got to wear many hats and do it all, which often includes doing your own marketing. And it also should involve writing and maintaining a blog.

Hopefully, you’re already using your website to expand your business. Now, let’s explore how you can repurpose blog content to stretch your marketing budget, and reach, even further.

What’s A Blog?

You probably know what a blog is by now (here’s ours!). It’s a place on your website where you can write and share regular content. It’s also one of 5 things every website needs, because it can dramatically help with SEO and with marketing efforts.

So that’s what a blog is. Let’s also cover what a blog is not. In short: your blog should not be a burden. You don’t need to be Shakespeare, and it’s also easy to get help with content creation (if you’re feeling overwhelmed, we can help).

Try to think of your blog as a fun space to connect with your existing and potential clients, and you can turn it into the powerhouse of your marketing.

10 Ways To Repurpose Blog Content In Your Marketing

One of the great things about your blog? It’s versatility! Write one blog post a month, even, and you’ve got lots of content you can mine and re-purpose in the following ways.

#1: Social Media

We probably don’t need to tell you that you need to be on social media. We probably also don’t need to tell you how difficult it can be to come up with regular content. Your blog posts can help solve that problem! For example, every time we publish a blog post, we also share it with our audience on Facebook.

#2: Email Newsletters

You’re probably also well aware of the value of maintaining an email list and sending out newsletters throughout the year. And just like with social media, it can be a challenge coming up with content.
Our solution? Every time you put the effort into writing a blog post, re-purpose that content into an email. Give people an overview of your blog topic, and then send them a link to read more. It can be a great way to engage, and also to get extra traffic to your website.

#3: Cold Emails

Do you rely on cold emails in your business? If so, your blog posts can make a great resource. Thinking about what type of information you’d like to share more in your cold emails can even help guide your blog content strategy, so that you’re really getting two pieces of content for the price (ie, the time) of one.

#4: Customer Service Emails

Similarly, you may often be responding to customer service emails. Do you have lots of frequently asked questions, for example? Answer them in a detailed blog post. Then, when someone emails you with a question, so you can simply send them to the blog post. It’s an incredibly polished way to handle customers.

#5: Internal Linking To Products and Services

Notice how we can embed a link in this blog post that directs people to our web design and modernization services? Including links like this is a clever and unobtrusive way to promote your products and services. Google also likes to see internal links, so this practice can also help improve your SEO.

#6: SEO

Speaking of SEO, maintaining your blog is one of the absolute best things you can do to improve your search engine rankings. Google (and other search engines) only wants to show fresh and relevant content in their results, and they favour websites that have regular, new content. The best way to stay fresh and relevant and share regular, new content? You guessed it! Your blog.

#7: Advertising

So let’s get down to brass tacks. For many companies, marketing is synonymous with advertising. Once again, your blog can help here.
In digital advertising, you typically want to send people to a compelling page on your website that converts. If you’ve put effort into a killer blog post, then send people there! Again, it’s a great and easy way to make sure you’re getting the most bang for your buck for your blog efforts.

#8: Connect With Other Businesses

One of the great things about small local businesses is the amount of support we all give each other. And you can expand on this support and connection into your blog. Your posts don’t have to be all ‘me, me, me.’ In fact, it’s better if they’re a nice blend of promotion and information.
So see if you can use your blog to showcase other local businesses, too. You might be surprised by the connections you make.
For example, we have an initiative called ‘Share My Story,’ in which we give local businesses some love on our social platforms. We’d love to hear from you if you’d like to be featured!

#9: Enhance Videos & Podcasts

Maybe you’re one step ahead and already making videos and podcasts. If so, great! And if so, a blog can still help.
Namely, it’s smart to put a link to a related blog post in your video or podcast notes. This can help boost traffic to your website, while also giving viewers another way to learn more and continue the conversation.

#10: Establish Expertise

We saved the best for last. We bet you’re a small business owner because you’ve got some expertise in something you’re passionate about. Your blog is your little corner of the world, where you can showcase that expertise and that passion. It’s a way to talk to directly to customers about why they should trust you and your services.
And that’s just about the most powerful marketing you can get.

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If you need help developing a content marketing strategy, please reach out. Along with our popular website design and management services, we also offer help creating high-quality content, from SEO to Content Strategy.

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